SUMMARY - The Ten Faces Of Innovation: IDEO’s Strategies For Beating The Devil’s Advocate And Driving Creativity Throughout Your Organization By Tom Kelley And Jonathan Littman

This audiobook is narrated by a digital voice. As you read this summary, you will discover the faces of innovation. In all organizations, certain profiles stand out for bringing innovation and creating value in business. Are you a Pollinator? Do you work with a Surfer or Storyteller? These are just three facets of the "Ten Faces of Innovation" observed by Tom Kelley, author of the best-seller "The Art of Innovation". These faces nourish a company by giving it a creative spirit. Key personalities and drivers, they are the ferment of a company's ability to renew itself. You will also discover that : if some decision-makers like to play devil's advocate, it is more useful to bring new projects and beautiful ideas ; it is innovation that brings the necessary transformations to companies and allows them to remain competitive; people, their ingenuity, their experience, their talents and their ability to make the "creative leap" are at the heart of innovation, more than techniques; innovation" is a verb which, to create value, must imperatively work in conjunction with the words "idea" and "action". By knowing the "Ten Faces of Innovation", you may be able to identify the people around you who are able to carry the values of change and innovation.