What Is Paid Advertising, How To Implement Paid Advertising Activities, The Benefits Of Companies Implementing Paid Advertising Activities On Social Media Platforms, And The Problems With Companies Not Implementing Paid Advertising Activities

This audiobook is narrated by a digital voice. This essay sheds light on what is paid advertising, demystifies how to implement paid advertising activities, delineates the benefits of companies implementing paid advertising activities on social media platforms, and expounds upon the problems with companies not implementing paid advertising activities on social media platforms. Paid advertising is an approach to marketing that is the antithesis of an organic approach to marketing. Succinctly stated, paid advertising “is a strategic marketing approach” that entails harnessing paid advertising activities. In stark contrast to the implementation of organic marketing activities, the implementation of paid advertising activities does not involve producing promotional content for content marketing purposes. Even though the implementation of organic marketing activities does not deplete marketing dollars, it can be highly time-draining to implement potent organic marketing activities. Furthermore, it can also be highly mental bandwidth depleting to implement potent paid organic marketing activities. Unlike paid advertising activities that are at a high probability to summarily gain an exorbitant amount of advertisement impressions, organic marketing activities are not guaranteed to generate any views. Moreover, organic marketing activities are also at a significantly lower probability to build substantial traction than paid advertising activities in contexts in which the organic marketing activities are implemented on inbound marketing channels that have low subscriber bases. Paid advertising activities are often implemented on marketing channels that have sizeable subscriber bases. Moreover, paid advertising activities are not always easily circumventable since advertisement blocker extensions for a website browser do not always block all of the advertisements that populate on a website browser. It is possible for websites to be inundated with advertisements.