Emotional Design by Donald A. Norman

This audiobook is narrated by a digital voice. Emotional Design: Why We Love (or Hate) Everyday Things The Complete Audiobook Summary Why do we fall in love with certain products while others leave us cold? Why does a beautifully designed object make us happy, even when it's less functional than its plain counterpart? In this groundbreaking work, cognitive scientist Donald A. Norman reveals the hidden emotional forces that drive our relationships with everyday things. This is a capsule version of the book, capturing its most powerful ideas in just 10 minutes. Norman's revolutionary framework shows how emotions aren't just nice-to-have in design—they're essential. He breaks down the three levels of emotional processing that influence every interaction we have with objects: visceral reactions to appearance, behavioral responses to usability, and reflective connections to meaning and memory. Discover why Apple's colorful iMac became a sensation, how aesthetic beauty actually improves performance, and why we form emotional bonds with our possessions. Norman demonstrates that the most successful designs don't just work well—they make us feel something. From smartphones to sports cars, every object tells an emotional story. The audio distills the core insights and essential lessons, cutting out the fluff and saving you hours. You'll learn the three fundamental design principles that create emotional connections, understand why pretty things work better, and master the psychology behind user attachment. If you've read the book before, it's a great way to revisit and reinforce what matters most. This version gives you all the practical takeaways you need to start taking action right away. Whether you're a designer, marketer, or simply curious about human psychology, these insights will transform how you see the designed world around you.