Everyday Media Literacy: An Analog Guide for Your Digital Life

- Provides students with a highly accessible, informed, and lively guide to how they can consume and create media intentionally and critically, with significant emphasis placed on how consumers can mindfully navigate their daily media use. - The book includes a range of activities that encourage students to learn key concepts and think critically about their own media usage, with additional pedagogical materials online. - This new edition is fully updated, including fresh examples, graphics, and sections on audience segmentation, the business of media, and diversity.