Power of Purpose, The

John O’Brien is an ethical purpose expert who has worked closely with clients including HRH The Prince of Wales, individual entrepreneurs and over half the FTSE 100. He is co-founder of Destria Partners, the international purpose agency based in London, whose clients have included amongst others, Virgin Atlantic, Etihad, L’Occitane, WWF, Walgreen Boots Alliance, Banco Intessa and the UK Government. He is Chair of the London based Knot network of ethical leaders. As a committed philanthropist he is patron, trustee and special representative of a variety of not for profit initiatives including INTBAU, MPCT, The Patchwork Foundation, United Purpose and Remember WW1. Andrew Cave is a renowned business journalist and author of 25 years’ experience. He has written for the Daily Telegraph since 1996, for three years as the New York based US Business Correspondent, five years as Associate City Editor and four years writing the City Life column. Andrew currently writes the weekly business profile in the Sunday Telegraph and regular columns for Forbes, CityAM and CorpComms Magazine. He also writes obituaries of business leaders for The Times.