Science of Selling by David Hoffeld, The

This audiobook is narrated by a digital voice. The Science of Selling: Audiobook Summary Transform Your Sales Performance with Neuroscience-Backed Strategies Revolutionary sales trainer David Hoffeld discovered what most salespeople miss: the power of neuroscience to understand how to persuade others effectively. While nearly half of salespeople fail to meet quotas annually, The Science of Selling reveals why traditional sales training falls short and how brain science can transform your results. This capsule version of the book captures its most powerful ideas in just 10 minutes. The audio distills the core insights and essential lessons, cutting out the fluff and saving you hours. Hoffeld shows salespeople how to align the way they sell with how our brains naturally form buying decisions, dramatically increasing their ability to earn more sales. Discover the scientific principles behind influence, decision-making, and trust-building that turn prospects into loyal customers. Learn why humans are not rational and their decision making does not follow a logical pattern, and how to leverage this knowledge to impact your customer's mindset. From neuroscience research to practical application, this summary delivers evidence-based strategies that replace guesswork with proven methods. Whether you're closing deals, building relationships, or overcoming objections, you'll understand the psychology driving every interaction. If you've read the book before, it's a great way to revisit and reinforce what matters most. This version gives you all the practical takeaways you need to start taking action right away. Stop selling on instinct. Start selling with science.