Today we take it for granted that Japan is a forge of the world's fantasies: the birthplace of Transformers and Pokémon, of food trends like ramen and artisanal whisky and cutting-edge manga and anime. But it wasn't always this way. The first Japanese products that trickled into the global marketplace after the Second World War inspired derision, not admiration. The three words 'Made in Japan' were a punchline, a synonym for cheap trinkets from a defeated nation. But when a steady drip of cheap novelties turned into a flood of high-quality consumer electronics and cars in the late 1970s and early 1980s, condescension turned into fury as Japan toppled cherished Western industries one after another. The nation then turned its attention to creating novel inessentials that we desperately coveted. From irresistible gadgets like the Walkman to Nintendo video games to adorable mascots, it produced products that possessed a unique, uncanny ability to grab our attention and nourish our dreams. Japan made itself rich after the Second World War by selling us the things we needed. But it conquered hearts by creating the things we wanted. A wild and nostalgic history of the creators behind the gadgets, stories and ideas the world learned to love and need, as well as an exploration of the ripple effects and influence their ideas would come to have, Pure Invention is a detective story about an unsung chapter of globalisation that has touched us all and obsessed millions.
Acquista Pure Invention in Epub: dopo aver letto l’ebook Pure Invention di Matt Alt ti invitiamo a lasciarci una Recensione qui sotto: sarà utile agli utenti che non abbiano ancora letto questo libro e che vogliano avere delle opinioni altrui. L’opinione su di un libro è molto soggettiva e per questo leggere eventuali recensioni negative non ci dovrà frenare dall’acquisto, anzi dovrà spingerci ad acquistare il libro in fretta per poter dire la nostra ed eventualmente smentire quanto commentato da altri, contribuendo ad arricchire più possibile i commenti e dare sempre più spunti di confronto al pubblico online.
- GenereScienze sociali
- Data uscita:11/06/2020