The medium is the massage I find rather hard to boil down this work as just a „book“. It just simply is so much more than that, the meaning is the message disguises itself a s a normal book, a book one might find on a shelf without thinking too much of it, TMITM is perhaps one of the most forward-seeing piece of literature that iv’e encountered. It is simply mind boggling that the many remarks, critiques and findings have hit the nail in the right spot. So many of his presunptions reveald themselves to be relevant and on point. McLuhan takes you into a world of his own, through a journey narrated through image and text and everything that lies between those two. the books structure strictly follows what is hidden in the title, “the medium is the message” if we go by this interpretation everything that’s recounted in the book is told by first how it is being presented graphically, every page aims to describe it’s contents not only with the words it holds but with how they’re managed in the space of the page. But what is this book about? TMITM is a critical review of how electric circuitry can change / has changed our world, from you as an individual down to our family, neighborhood, education, job, government and minorities. How something so small can hold such a strong power over the evolution of our brains and habits. Opposed to what was going on with many other scholars of the time Mcluhan doesn’t see in the technological advancements a cyberpunk doom, but rather as a tool, something that we humans utilize to extend our senses. Reflecting on how previous invention did the same he states that electric circuitry is an extension of our nervous system.
