Common Sense Copywriting For Your Business. 2025

Whether you're turning a hobby into a business, relishing redundancy and a fresh start, setting up a professional practice at the end of training or simply ready to revitalise what you're currently saying, there's never an approach to anything that suits everyone and business writing is no exception. What works well for others might not tick your boxes, so I've herded together loads of options, opinions, examples, suggestions and exercises. Some will make sense and nestle in like long-lost loves, others won't, and if something feels wrong for you, it probably is. This isn't a step-by-step How To effort, more of a Why Not Look At It This Way? It's based on more years of writing for and building successful businesses than I care to mention; in this book, you'll find no absolute rights, wrongs, or rules. You will, however, find practical input on such things as : How to Avoid AI Murdering Your Message Recognising Marketing Hits & Myths Why Killer Copy Lines Don't Always Hit the Sweet Spot I hope some of what I've put together will nudge you to approach things from new angles, encourage you to trust your own instincts, avoid unpleasantly expensive pitfalls and provide loads of ideas on how to make words work harder for you. * * *