The Marketing Edge: A Sharper Way to Approach Building a Brand

Recognized as an industry expert in PR and marketing, author Amy Juers shares her intuitive insights in The Marketing Edge: A Sharper Way to Approach Building a Brand with practical tips on performing a SWOT analysis; crafting SMART goals; building buyer personas; defining your unique value proposition; using storytelling to your advantage; building a positive company culture; getting the most out of your website; performing market research and data mining; and combining the power of PR, marketing, and advertising. As a 25-year veteran of the industry, Amy Juers believes the future of any organization depends on understanding your current position in the market while envisioning the heights you'd like your business to reach. To be successful, businesses must be willing to devote time and energy to the actions that lead to more clients, increased revenue, and business longevity such as: strategic planning, brand positioning, marketing and advertising, employee participation, website maximization, and strategic outsourcing. Amy Juers has built an internationally known PR and marketing agency by serving the legal and accounting industries. Edge Marketing has received more than 25 awards and honors since 2006.