Stories That F*cking Matter

A well-crafted story has the power to literally mold reality, win over hearts and change minds! But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story? In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in earned, owned and paid media. This book reveals proven and effective PR & Media strategies, insider tips and growth hacks to tell a story that f*cking matters in order to cut through the noise of today’s fragmented media landscape and get seen and heard. Get an insider’s behind-the-scenes look into the world of PR, delivering proven methods and strategies along the way for entrepreneurs and experts (such as speakers, authors, coaches, solopreneurs) to take media outreach into their own hands, tell a f'n good story, make headlines, and succeed at growing their brands and businesses. Inside: The 3 pillars of the Stories That F*cking Matter™ model of epic storytelling How business stars Steve Jobs, Richard Branson, Bruce Springsteen, Sheryl Sandberg and Tony Robbins used the STFM™ model Why you should not be afraid to show your vulnerability — find out how to do it the right way How to quickly grab your slice of the audience’s attention in today’s ‘attention economy” The insider tip of “Trendjacking” to capitalize on trending topics to increase the media exposure The step-by-step process to turn reporters, producers and other journalists into your partners to get covered by the media and grow your business Advanced storytelling and media growth hacks to quickly earn the exposure, credibility and trust you need and deserve Learn to create a lasting impression through the tried-and-true technique of expert storytelling that gets media attention today.