SUMMARY - Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth By Navi Radjou, Jaideep Prabhu And Simone Ahuja

This audiobook is narrated by a digital voice. By reading this summary, you will discover the miracle recipe that emerging countries have found to develop a simple and effective concept of innovation in a hostile environment. A concept called jugaad, whose principles are gradually being adopted by Western countries seeking a new economic breath. You will also discover that : the jugaad is an innovative mindset that plays with complexity; the innovation system of Western companies is no longer adapted to the new economic landscape; jugaad innovation has six essential principles; it is entirely possible to integrate the principles of jugaad within Western companies. The constraints linked to hierarchy and the R&D units set up in large groups are no longer adapted to a market that has been in recession since the 2008 crisis, in a world where austerity now reigns. This makes it difficult to find new innovation strategies for companies that are already struggling to find a serious alternative to counter the decline in purchasing power and recapture a customer base that is constantly slipping away from them. However, if they were to look at emerging countries, they would understand that this transformation of the socio-economic landscape can also be an opportunity to optimize their innovation strategies through the effective principles of jugaad, as Navi Radjou, Jaideep Prabhu and Simone Ahuja, confirmed researchers and analysts, specialists in innovation in emerging countries, are convinced.