Your Core-4

A mind shifting framework for founders & leaders experiencing anxiety, feeling stuck, or overwhelmed by not knowing which decision to make and what step to take. Nili Goldberg is a multidisciplinary entrepreneur, marketer, and educator who launched her first startup to empower influencer marketing in 2009 immerses her readers in stories of known brands like Netflix & Airbnb to show how their vision and values lead them throughout their journey and even decision making processes. The author zooms in on founders who paved their business to Unicorn status, like Amazon, Wix, Datorama, and SimilarWeb. Being a strong believer in "practice what you preach" Nili shares her authentic analysis of her faux pas while pioneering the concept of social media influencer marketing and its enabling technology. How does your Core-4 reflect on your business? An experiential guide for founders & leaders experiencing anxiety, feeling stuck, or overwhelmed by not knowing which decision to make and what step to take. Identify your unique entrepreneurial and business DNA by exploring how these crucial elements blend into the mindset of leading entrepreneurs and business leaders and then contemplating your own: vision, your unique set of values your mission and the promise you make to your audience, your team and your business partners.