Grand Theft Weight Loss

Lose weight with the help of scientists outside of the diet industry. When neuroscientists studied memory’s influence on appetite, they bumped into a technique that cuts hunger by up to 50%. When physiologists studied how taste buds habituate to food, they accidentally discovered a method that helps people eat smaller portions without feeling deprived. The science archives are full of these kinds of hidden gems, but because scientists didn't realize the value of what they discovered, they didn't tell anyone. Grand Theft Weight Loss ‘steals’ the most important of these discoveries and shows us how they can be used to cut hunger, quit sugar, stop overeating, and eliminate unhealthy cravings. Let Scientists Outside of The Diet Industry Help You Lose Weight Tired of yo-yo dieting, endless cravings, and restrictive eating plans? Let brain researchers, Addiction Medicine specialists, evolutionary biologists, behavioral psychologists, and physiologists help you achieve what all those weight-loss experts couldn’t: Permanent weight loss. ------ MIDWEST BOOK REVIEWS "A top recommendation. With its lively tone and underlay of humor, this book offers a format and approach that readers will find hard to put down." KIRKUS REVIEWS “A quirky and useful guide to gradually adopting healthier eating habits." INDIEREADER "The pitching of this weight loss guide as a kind of scientific heist is arresting…Alvear, gifted with a breezy, conversational style of writing, carries the reader with engaging and encouraging prose."