Memorable, Profitable, Virtual: How to Run Virtual Conferences, Conventions, and Trade Shows That Create Meaning, Value, and Lasting Connections

How to Make a Virtual Event Your Most Profitable Event Ever In a post-pandemic world, virtual events have emerged as a mainstay for organizations of all sizes, from multi-billion-dollar corporations to the local church or synagogue. Virtual meetings, conferences, trade shows, and workshops have proven to be a viable, less expensive alternative to the in-person real thing. And that explains the reputation virtual events have garnered: If it looks cheap, it is. The bar to hold a massive gathering has never been lower, and it shows! A cheap mic is good enough . . . Just use Zoom . . . Can you see my screen? In Memorable, Profitable, Virtual, digital event production entrepreneur Elias Puurunen bucks the trend of low-value virtual events where every expense is spared. This step-by-step guide shows businesses, brands, governments, and not-for-profits how to: • Decide whether to go virtual-only or hybrid • Promote your event so attendees demand another one next year • Avoid the 7 easy-to-make mistakes that ruin the attendee experience • Set a realistic virtual event budget (and follow it) • Find, prep, and compensate world-class speakers • Calculate return on investment for a virtual event • Book vendors and sponsors to cover all event costs • Stay in touch with attendees so they show up day-of • Deliver high-production value without going into debt Whether you've only ever attended virtual events or have already hosted one (or more), Memorable, Profitable, Virtual will show you a new and better way to organize, run, and monetize a high-production value virtual experience.