Summary of The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell - Book Summary - Abbey Beathan (Disclaimer: This is NOT the original book.) Bestselling author Malcolm Gladwell is here to teach you the mysterious sociological changes that describe common life situations and reveal their patterns. Malcolm Gladwell believes there is a tipping point, a certain moment when an idea, trend, social pattern reaches a specific stage where it spreads like wildfire. He describes how even little things, can evolve and become something huge. Similarly, how an epidemic or a trend spreads happens out of the blue. Gladwell is here to find a pattern and describe how and why does this happen. (Note: This summary is wholly written and published by Abbey Beathan. It is not affiliated with the original author in any way) "If you want to bring a fundamental change in people's belief and behaviour... you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured" - Malcolm Gladwell. Knowing how little ideas start becoming trends or widely known subjects is key if you want to build a product or become the CEO of a startup. Knowledge on how something becomes big, is what needs to be understood when you want to create something that everybody knows. Gladwell puts a large amount of effort and research to each one of his book, so if you are looking for a title that will teach you how little things can make a huge difference and the complex reasons behind it, there is no better source than him. Get ready for a deep analysis of society and their patterns, knowledge will be your tool to make your product spread like an epidemic.